As we enter the second half of the 2019 calendar year, we are very pleased to unveil our brand new look.
We were thrilled to be able to partner with local graphic designer, Lara Walsh, from Indie Lime. Our challenge to Lara was to come up with a new logo that reflected our brand – untypical, corporate yet relaxed and using our existing colour scheme. And look what she has delivered!
In case you didn’t already know, we have selected the navy blue to be identical to the Geelong Football Club, arguably the best known brand in our region and synonymous with everything that Geelong represents. The other four colours – blue, red, gold and green – have been used at various times as brand colours since 2011 when we formed Xera Consulting, thus recognising our own company’s history.