Well, maybe not as SIMPLE as A,B,C and D but I am certain that these letters stand for four key skills and attributes that are required for a Transformaginative mindset

Let’s step through them one at a time …

A is for adventurous

We are great advocates for not just stepping out of your comfort zone. We believe that you really need to take a flying leap out of your comfort zone if you really want to transform your business. Proper transformation – dare we challenge you to seek Transformagination – requires you to be adventurous. That doesn’t mean reckless. It means exploring. It means imagining. It means finding your way through uncharted territory. It means travelling along roads that few if any have travelled along before you.

B is for brave

Closely associated with adventurous is brave. It takes some guts to step off the beaten track, the tried and tested path. But Transformagination does two things for you – (1) it gives you permission to do things that you have never done before and (2) creates expectations from employees, customers and suppliers to do things radically differently. Be brave. Do things that you never thought possible.

C is for creative

I was going to go with courageous here but it seemed too close to adventurous and brave, to be honest. And so, I have gone for creative.

In many organisations, creativity has been crushed by what I call corporate inertia – the inability for some businesses to start the process of transformation because of history, legacy systems and processes, unimaginative leadership and many other reasons. Some of these reasons are legitimate, particularly those that relate to legislative and regulatory requirements. But many of these inertial blockers are not legitimate and they lead to doing the same thing over and over again. Think about senior recruitment – does your organisation typically recruit from within or from your direct competitors? How is that ever going to allow creativity to play a part?

Creativity is a must if you want to truly transform your business … don’t place road blocks in its path.

D is for determined

There are some who can be adventurous, brave and creative but without determination, sadly, many of those people displaying attributes A, B and C are going to be stopped, blocked and bumped out of the way by those who don’t. Determination to push through and contribute to TRUE transformation is, in some ways, even more critical than A, B and C.

Support those who are determined to see true transformation. Encourage those who are determined to focus on what your organisation could do rather than what it should do.

 

If you have people in your team who are ABCD people, let then display these traits. If you don’t, it might be time to recruit some.