Transformagination  TM


Where transformation meets imagination. There are no limits here.


Oh great ... another buzzword after saying how much we dislike them.

We'd like to respectfully suggest that, in this case, there is no other word that quite captures what we need it to.

In many organisations, "change" has become a synonym for "communications" and "transformation" has simply become another word for "big change".  In both cases, this is seriously underselling the role of change management and transformation leadership.

If we consider dictionary definitions of these two words (taken from the Macquarie Dictionary - macquariedictionary.com.au):

Change: to make different; alter in condition, appearance, etc
Transform: to change in appearance, condition, nature, or character, especially completely or extensively

... it is evident that change is certainly more than communications and that transformation is about complete or extensive change. Not just big change. Complete or extensive change. 

Transformagination takes that one step further - complete change without being constrained by existing processes, systems, norms and practices. Even the most well-intentioned transformation program can end up just being a significant change because these constraints stop truly creative and, dare we say, untypical thinking.

Here's an analogy that hopefully demonstrates the different between the three concepts. Consider a standard meeting room in a standard corporate office.

Change is painting the walls of the room a different colour and maybe putting some frosting on the glass to provide some privacy. Yes, this will require some communications to everyone and some disruption to normal activities.

Transformation is re-purposing the room to become a cafe. The room's purpose and function is now completely different from what it was originally. This is going to require significantly more cost and effort and will mean that the room will never just be a meeting room ever again.

Transformagination is gutting the floor and starting from a blank slate. Yes, there are some constraints (the building's structure, costs, etc) but, in a transformagination, we will design the outcomes based on what is really needed rather than starting with the constraints and working from there.

Yes, it is risky. Yes, it takes courage. Yes, people will try and stop you.

Transformagination is not right for all organisations. Transformagination is not right for all circumstances. 

But ... when transformagination is what you need, you know who to talk to.

And when you are ready to talk - even an initial, no-obligation chat, please go to our calendar and block out some time. We look forward to some interesting conversations with you.

We have created a collection of videos and other resources that explain Transformagination

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