Welcome to Untypical

Not like the others

Untypical by name. Untypical by nature.

Let's be clear ... if you are visiting with an expectation of us just being another of the thousands of consulting firms in the Australian market, we would recommend that you move on. There is nothing for you to see here.

We are NOT a consulting firm. That said, we are not really sure what we should call ourselves - maybe an unconsulting business? We solve challenging problems. We generate innovative ideas. We lead people through Transformagination®.

Our business is broken up into three specialty areas - Thinking, Media, and Regional. Each area is introduced below with links to visit stream-specific pages which contain details of some of the programs we offer. We also present a podcast - Untypical Thoughts - available through the most popular podcast stores.

That said, if you are looking for some assistance with something that isn't described anywhere on the web site, please contact us - we're happy to help you, and if we can't, we'll help you find someone who can.

And, by the way, our banner image - it isn't the type of image that most consulting businesses use. We've chosen a photo of clients celebrating success, looking happy. Not the typical nebulous image that many use. Not the typical serious faces around a board room table. Certainly not the typical graphs, charts and other graphics that are meant to impress. No, just happy successful clients - that's more our style.

Welcome to Untypical.


Untypical Thinking

As we said in our introduction above, we are often referred to as a consulting firm. Some of the activities we are engaged to perform are similar to what consulting firms do but we are not like the others.

Let us be very clear at this point - we are not criticising consulting firms. It's just not what we do.

Consulting firms do a fantastic job for many businesses and, if the services they offer match what you are looking for, then we wish you every success. But we are finding that many businesses are tired of the same old offerings from these firms. Consultants who have fantastic qualifications. Consultants who have plenty of experience with the Big 4 and other similar organisations. Consultants who can quote theories and academic papers.

Unfortunately, though, for many of these firms, a collection of consultants who have never rolled their sleeves up and worked in the industries that they are offering their services to.

We deliberately stand separately, knowing and respecting the fact that many, many businesses don't want to Transformaginate. Many businesses don't want to be truly disrupted. Businesses who are happy to step out of their comfort zone but only step (not jump) out of it.

But if you are ready to REALLY transform the way you operate and you are looking for someone to work with ... please take a look at some of the Untypical Thinking pages. We are looking forward to hearing from you.

Read about Untypical Thinking


Untypical Media

At the start of this decade, w


As we emerge from arguably the most challenging 12 to 18 months of our business and personal lives, the time is right to re-engage with your customers, clients and other stakeholders.

But every other business is trying to do the same thing at the same time.

Many organisations have reverted to "communications as usual" - re-hashing the old tried and tested approach they used before the global pandemic arrived. This mad scramble for attention has spawned a plethora of mailing lists, newsletters and emails, creating plenty of communications "white noise".

But we don't that having a communications plan is sufficient any more. People don't want to just receive messages - they want to be engaged.

And at Untypical Media, we want to help you to understand the profound difference between engagement and communication. All of our existing media services are still available but they are now presented in the context of driving engagement for our clients.

Communications strategies are so 2019 - are you ready to start engaging with your customers instead? Then get in touch with Untypical Media.

Read about Untypical Media


Untypical Regional

We are unashamed fans of life in Regional Australia. There are over 10 million people living outside of the capital cities and their sprawling suburbs. Life is very different out here and requires a whole set of different skills, experience and mindset to provide services that regional businesses want and can afford to pay for.

We relocated to regional Victoria in 2015 and haven't looked back. Sure, we still provide services to businesses in metropolitan areas but we have a real passion for providing services to business and organisations in Regional Australia.

Don't fall for the sales pitches from city-based organisations - if they were as passionate as we are about Regional Australia, they'd ditch their expensive offices in the heart of the big cities and move out here with us. 

Running a business or organisation outside of the big smoke - please take some time to visit our Regional pages on our web site.

Read about Untypical Regional


Untypical Thoughts

Every now and again, we will publish an Untypical Thought on the web site - our take on something we have learned, read, heard or thought.

Untypical Thoughts is an audio podcast, presented by our Managing Director, Neil Butler (pictured above). The podcast consists of a series of short, 3 to 5 minute audio episodes. Click here to listen and/or subscribe to the podcast. You can also read transcripts of each episode on the Untypical Thoughts page on this web site.

Depending on the device you are using, there will be between one and three of our most recent posts below - simply hover and click on the link to read the post. If you would like to revisit some of our other Untypical Thoughts, please click on the Visit Untypical Thoughts button below.

Visit Untypical Thoughts