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Podcasting

Uncover the mysteries of podcasting and get started

Podcasting is fast becoming one the most critical pieces of the engagement jigsaw for many organisations. Here are a couple of things to think about:

  • How many emails do you get every day? How many of those are from a mailing list where organisations are just throwing information our into the market, hoping to catch your attention? Is that how you want YOUR organisation to be communicating - being lost in a veritable sea of emails?

  • Would you rather read what someone said - or hear them say it? Do you want statements being included in ANOTHER email or do you want to hear a conversation about whatever the subject matter is?

If you think about those two things alone, there is every reason to seriously consider a podcast (or even a vodcast - a video podcast) as a critical component of your engagement strategy.

And we have used the word "engagement" deliberately - in our opinion, emails and other written documents communicate. We find that podcasting and vodcasting engages.

And so with that in mind, we have established Untypical Podcasts - a dedicated suite of podcasting and vodcasting services that are ideally suited to organisations of all shapes and sizes. Given our focus on regional businesses, we have even established a specific sub-stream for regional communities. Here are some brands you might want to familiarise yourself with.

Untypical Podcasts

The mothership. The all-encompassing brand for our podcasting and vodcasting services.

Please visit the Untypical Podcasts web site for more information.

MasterCaster

Many organisations (and individuals) want to start their own podcast but don't have the skills and the experience. Our MasterCaster program is designed for exactly that circumstance. From our online training program to on-going coaching and mentoring - even fast-start set up, MasterCaster is designed to take you from zero to podcasting hero.

Please visit the MasterCaster web site for more information

Regional Podcasts

We believe that all regional communities should have a podcast for their town or district. In the past, people relied on their local paper and radio stations for their community engagement. Local papers still exist but are being heavily influenced by the major media organisations. Local radio still exists but many now present a breakfast program and then a sequence of syndicated capital city programs. We think there are a few reasons why a regional podcast - one that is created specifically for your town, city or district - is something that you should consider.

Please visit the Regional Podcasts web site for more information

Your Podcast

As indicated earlier, we think that a podcast is now a critical component of every contemporary communications and engagement strategy but we also know that many organisations don't have the bandwidth or experience to create their own. You give us the strategy and guest list and we'll do the rest of the work to create Your Podcast.

Please visit the Your Podcast web site for more information.

Your Vodcast

For many organisations, an audio podcast is an ideal way for to develop and maintain that engagement. But for other organisations, an audio podcast just isn't enough.

And that's why we established Your Vodcast.

We are not talking about creating expensive video-based marketing content where you spend hundreds - or maybe thousands - of dollars to end up with a 30-second video clip. 

Your Vodcast works just like an audio podcast except that it includes video as well! See the people who are participating in the conversation. Watch their facial expressions and body language as they discuss your business or other activities. Feel like you are there, taking part in the conversation!

Please visit the Your Vodcast web site for more information