Untypical Media

There is a profound difference between communication and engagement. Communication is all about sending out messages to individuals, customers, clients, other businesses and the like. Engagement is about bringing people into the conversation. 

Most businesses have a communications function - one or more people who are tasked with sending messages out, most often in the form of an email or newsletter. A proportion of those create this messaging as part of a broader communications strategy or plan.

But very few have an engagement strategy. An approach to ensuring that a relationship is being developed. A plan to ensure on-going interaction.

And there has never been a more important time to move from communication to engagement.

If you want to start engaging instead of communicating but you are not sure where to start, please get in touch with us to discuss how Untypical Media can help you.

We provide a range of services that can support during and after the development of your engagement strategy. Please browse the topics below for more information.