If you have read or listened to some of my content over the years, you will have discovered that one of my all-time heroes is Albert Einstein. For many, he was seen as being the ultimate 20th Century physicist with his famous equation E = mc². For others, he was a philosopher like no other. For me, having been fortunate enough to have studied Physics at university, he lands somewhere in between.

During my late teenage years, I had a poster on my wall directly above my desk that had his image and some wise words printed on them – those words were Imagination is more important than Knowledge. As we look strategically towards the next three to five years for our businesses, the great man’s words could not be any more applicable.

I have never met a senior executive or a business owner who says that they are satisfied with how their business is operating. They tinker here and there and more often than not drive towards how they can create efficiencies and, by doing so, reduce costs.

And while these changes will often bring about some improvement in things that are measurable – profits, revenue, staff numbers, etc, it doesn’t transform the business. Small change means making things different. Transformation is so much bigger and often, riskier.

These are two critical concepts – imagination and transformation. And where they intersect … we call that Transformagination^®.

Transformagination is a mindset. Transformagination brings transformation without limits. Transformagination changes everything. Transformagination takes real courage. Transformagination introduces REAL disruption … where disruption is a thing and not just a new buzzword. Transformagination requires clear and deliberate action. Transformagination requires you to let go of the pool ladder and start swimming.

Are you ready to transformaginate in your business? Find out more at www.transformagination.au.