I was reading a magazine the other day and stumbled over an article that discussed the proposed “downsizing” of a company. The outcome of this “downsizing” exercise was supposed to be a “20% reduction in our workforce”. Time to dust off the soapbox and address one of my pet hates … Why, in business, do we continually use euphemisms for … Read More

OK, so the word complexification may not appear in your dictionary so let me define it for you: COMPLEXIFICATION – the often sub-conscious urge to take something that was once simple, re-engineer it and produce a result that is significantly more complex than the original version. It is the direct opposite of simplification (the deliberate act of taking something complex … Read More

As we enter the second half of the 2019 calendar year, we are very pleased to unveil our brand new look. We were thrilled to be able to partner with local graphic designer, Lara Walsh, from Indie Lime. Our challenge to Lara was to come up with a new logo that reflected our brand – untypical, corporate yet relaxed and … Read More