We are a small media production company, with a specialisation in podcast production and radio broadcasting. Primarily focusing on small businesses and not-for-profit organisations, we work with our clients to give them a voice in a crowded media landscape. In our world, engagement is about developing relationships rather than simply sending messages and hoping that they land. We develop podcasts … Read More
vocaltrack.au
Looking for a professional vocal soundtrack for your business, your club or some other organisation? Then look no further – you have found vocaltrack.au! Regardless of what spoken word vocal track you need, we can help – there a few suggestions below. Of course, you could choose a service provider on fiverr.com or a similar marketplace – you’ll certainly find … Read More
albumlaunch.au
So, you are a musician or band who has recorded a single, an EP or an album and you need something to make you stand out from the crowd on your social media pages or web site. That’s where albumlaunch.au can help! How it works We think that the best way to showcase your work is to provide a sample of each … Read More
Regional
We love regional Australia. That’s why we live and work here. Did you know that around 35% of the Australian population lives and works in areas that are designated as regional, rural or remote? From major regional centres, to small towns and rural settlements, somewhere around 10 million people call regional Australia home. And yet, so many media outlets, government … Read More
Thinking
If you are looking for a consulting firm, you’ve come to the wrong place. Some people call us a consulting firm. With due respect to consulting firms, we are anything but a consulting firm. We focus our attention on not following tried and trusted methodologies. We work with our clients to solve their problems and to grow their business rather … Read More
Change Change
Change Management has been a “thing” for decades now and, somewhat paradoxically, seems to be performed in much the same way as it was in the 1990s. Not much seems to have changed. It seems that, for some change practitioners, huge effort goes into creating a complex PowerPoint pack that, once signed off, might well be left sitting on the … Read More
Thoughts
Our founder, Neil Butler, established a podcast during COVID back in 2020, which talked about a range of business activities with a clear focus on thinking untypically. That podcast is still available in all good podcast stores however, some of the content is now out of date. In this section of our web site, the best and most relevant of … Read More
Strategic Engagement
There is a profound difference between engagement and communication. One online dictionary defines them like this: Communication The imparting or exchanging of information by speaking, writing, or using some other medium. Engagement An emotional involvement or commitment. Surely, every organisation wants to build an emotional involvement or commitment from everyone they interact with – customers, clients, suppliers, employees, shareholders plus a range … Read More
CLIRA
Depending on your definition of regional, between 25% and 35% of Australians live in regional Australia. Despite this, traditional media outlets – radio, television, printed media and others – continue to focus a disproportionate amount of their time, energy and resources on satisfying the 70% of Australians who live in and around the big cities. And that is why we … Read More
The Pain Point Eliminator
Every consulting firm seems to have business improvement programs, working with clients (typically, the big companies – the ones who can afford to pay big dollars) to improve their bottom line. Many of these programs have fancy names and equally fancy prices. But remember, Untypical is NOT a consulting firm. We are a business who likes to work with clients to … Read More