Podcasting

Podcasting is fast becoming one the most critical pieces of the engagement jigsaw for many organisations. Here are a couple of things to think about:

• How many emails do you get every day? How many of those are from a mailing list where organisations are just throwing information our into the market, hoping to catch your attention? Is that how you want YOUR organisation to be communicating - being lost in a veritable sea of emails?
  
  
• Would you rather read what someone said - or hear them say it? Do you want statements being included in ANOTHER email or do you want to hear a conversation about whatever the subject matter is?

If you think about those two things alone, there is every reason to seriously consider a podcast (or even a vodcast - a video podcast) as a critical component of your engagement strategy.

And we have used the word "engagement" deliberately - in our opinion, emails and other written documents communicate. We find that podcasting and vodcasting engages.

And so with that in mind, we have established Podversations - a dedicated suite of podcasting and vodcasting services that are ideally suited to organisations of all shapes and sizes. Given our focus on regional businesses, we have even established a specific sub-stream for regional communities. Here are some brands you might want to familiarise yourself with.

Podversations

The mothership. The all-encompassing brand for our podcasting and vodcasting services.

Please visit the Podversations web site for more information.

Regional Podversations

We believe that all regional communities should have a podcast for their town or district. In the past, people relied on their local paper and radio stations for their community engagement. Local papers still exist but are being heavily influenced by the major media organisations. Local radio still exists but many now present a breakfast program and then a sequence of syndicated capital city programs. We think there are a few reasons why a regional podcast - one that is created specifically for your town, city or district - is something that you should consider.

We are still in the process of developing our Regional Podversations web site - in the meantime, please reach out us via our Podversations contact form.

Good Morning Podversations

As indicated earlier, we think that a podcast is now a critical component of every contemporary communications and engagement strategy but we also know that many organisations don't have the bandwidth or experience to create their own. You give us the strategy and guest list and we'll do the rest of the work to create Good Morning Podversation for your organisation.

We are still in the process of developing our Good Morning Podversations web site - in the meantime, please reach out us via our Podversations contact form.