Could not should

Neil ButlerUntypical Thoughts

For several weeks now, I have been presenting Untypical Thoughts about what I think the business world will look like in the second half of the 2020 calendar year and beyond. One thing we can be certain of is that we can never go back to the way things worked before the unavoidable disruption of the global pandemic. If you haven’t already done so, I’d encourage you to read through some of the previous thoughts – they set a context for what I am about to say here.

I have spoken to a number of businesses who are placing an emphasis on the word SHOULD. When this is over, we SHOULD change our processes, we SHOULD let our staff work from home when they can, we SHOULD review the way we operate, etc, etc.

All of these are valid things to consider but what if we introduced a new Untypical dimension to our thinking … how about we focus on what we COULD achieve. We COULD totally transform the way we do business. We COULD introduce new services. We COULD

SHOULD implies adherence to some rules, expectations, behaviours or directives. COULD implies creativity, transformation and … one of my favourite words … imagination. SHOULD means keeping one eye on the past and making decisions accordingly. COULD means doing things in a totally new way.

As I have said throughout, Transformagination is not for everyone nor for every business. That said, dismissing it out of hand because of what you SHOULD do is ignoring the extraordinary things you COULD do with some effort and imagination.

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